The Main Search Engines Criteria
Let’s talk about the main search engine criteria? What chooses and what is the priority of such systems when they decide which site will hit the top queries?
So, here we have a brief tip-guide:
Instead of overpowering your site with news that has become outdated for more than a day, try to turn to more relevant, more permanent topics – find articles about self-development, and so on, and write practical tips or other useful information.
Such an approach will cause a good result. Having a convenient navigation for this kind of content will also be a great bonus.
You must use root-child sub-directories (searchenginewatch.com/category/seo) instead of sub-domains (searchenginewatch.category.seo.com), because it is better for your overall site architecture and easier for search engines to work.
You also need to keep away from the dashes (search-engine-watch.com) and alternative top-level domain names (.biz .name .info) because they are considered as spam and literally ignored by search engines.
The presence of a “rich keyword” domain name may lead to a careful review by Google. Google has “de-priority” sites with keyword-rich domains that are not high-quality at all. The keyword in your domain may be useful, but it can also lead to more in-depth checks and possible negative effects from search engine rankings. So be aware of this and choose the domain name carefully and thoughtfully.
In addition, you must make sure that if you manage a site without www. prefix, one of the types at www.—.com, will still be redirected to your site. If this does not happen, Google may consider it to be two different websites, and your visibility may be compromised.
Headings and permanent links
The headings of your articles or links should not exceed 55 characters to ensure the visibility of the whole text in search engines.
You need to make them quick for perception, concise and as attractive as possible and relevant to potential user queries.
Never turn off the comment system. The presence of a prosperous community of common commentators participating in the dialogue under your posts shows that visitors care about their content in order to either make their own relevant moments, praise it or brutally remove it. In any case, at least people read it and take an active part in discussing the content – and therefore if there are comments (negative or positive), then the content is of interest and reaction.
Be extremely careful about spam, set up blocking of such messages with spam keywords, and follow certain rules of censorship in your comments.
Google is increasingly serving users based on their location. This is especially important for companies that live there in the real world, which can not attract the attention of the seeker at the right moment, that is, while walking through the street, on a mobile phone and looking for a meal somewhere.
You must sign up for Google and ensure the accuracy and relevance of all your information, such as time of work, contact information, customer reviews, and the accuracy of your category definition and the exact of your actual location, if any.