There are certain rules by which you can effectively optimize your site for search engines. And we will review them in this article.
So, the first:
Google cares about the user, and therefore – takes care that the user receives as much information as possible. If the content of your site contains internal links (that is, additional information) – then Google will definitely pay attention to your content.
Internal ties have many advantages:
It gives your audience additional reading capabilities. As long as they are relevant, and you use a clear binding text (clicking on selected words in any given link).
This helps improve your ranking for certain keywords. If we want this article to refer to the term “Fundamentals of business ,” then we can begin to refer to it from other publications using variants of the same binding of the text. This tells Google that this post is relevant to people who are looking for “Business Fundamentals.”
This helps Google crawl and index your site. Those little workflows that are sent to get new information on your site will better understand how useful and reliable your content is, the more they crawl your internal links.
Authorization website is a site trusted by its users, the industry in which it operates, other websites and search engines. Traditionally, a link to a government website is very valuable as it is seen as a voice of trust. The more you have that, the higher the content you create, the more likely it is that your own website will also become an authority.
However, as follows from the above studies, the relationship between backlinks and ratings over the previous year is decreasing, so maybe over time, “links” may not be as important to SEO as we once thought.
Meta description and tag name
Having a meta description does not necessarily improve your SERP rating, but it certainly needs to be used before posting an article, as it can increase your chances for someone who searches by clicking on your result. This will allow the user to quickly see if your information is appropriate for him or her.
A meta description is a short paragraph of text that appears underneath the URL of your page in the search results, which is also what you must have full control over in your content management system.
Write laconic (up to 156 characters) clearly and make sure it matches your title and the content of the article itself.
Header tags are used to tell search engines and visitors about what your site is, in the most concise and accurate way. The keyword in the tag title is displayed in the search results (if the query uses these keywords), as well as in the browser tab and when exchanging your site from the outside.
You can write your own title tag in the <head> HTML of your site.
You must use some exact keywords that describe the page as well as your own brand. Use only relevant keywords, and the most important thing to keep in mind is that while you are formatting search engines, you have to write for people.
You can make your search results more engaging by adding a markup scheme to the HTML of your pages. This can help turn your search results into a multimedia platform by adding star ratings, customer ratings, images, and various other useful information .
The scheme is also an overwhelming markup method for most search engines, including Google, and is quite easy to use.
Correctly marked images
Many people have forgot to include the alt attribute when they upload an image to their content, but it’s definitely something that you should not forget that Google can not “see” your images, but can “read” alto text.
If you listen to at least a few rules from this list – you will pass the half way to success.